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Salary: USD 140,000 - 160,000 / annual
Grüns is a DTC nutrition company seeking a Senior Ecommerce Manager to own conversion rate optimization and website management for its emerging brands portfolio (Nütrops, Müves, Immün, Jüced, and more). You will build and execute a testing program tailored for low-traffic brands, creating new landing pages and optimizing existing ones from brief to launch using AI-powered workflows in partnership with design and engineering teams.
Key responsibilities include:
- Design and run a CRO testing program for emerging brands, emphasizing speed to learning with fewer, bolder tests and sound readouts on small samples
- Create and optimize landing pages using AI-assisted workflows, balancing ideation, design, copy, and build
- Track daily performance by brand and surface insights to the paid marketing team to improve conversion and identify scaling opportunities
- Analyze user behavior through scrollmaps, heatmaps, recordings, and sales data; synthesize early customer signals from reviews, support, and surveys to uncover friction and generate test hypotheses
- Research customer needs to identify differences between emerging brands and prioritize what matters most to each customer base
- Build and maintain testing roadmaps for each brand in collaboration with marketing and growth leads
- Establish repeatable CRO processes (performance monitoring, landing page creation, post-test recaps) that scale as brands grow
- Coordinate cross-functionally with designers, developers, and marketing/growth leads to keep testing on track and reduce pipeline delays
You will work in a fully remote, high-trust environment with biannual in-person off-sites. The role requires someone who is curious and analytical, action-biased, a collaborative communicator, process-minded, user-obsessed, growth-oriented, a decisive prioritizer, comfortable managing multiple brands at different stages, and AI-driven in automating workflows.
REQUIREMENTS:
- 5–7 years of CRO or ecommerce experience at a DTC company (early-stage or multi-brand DTC experience, or testing on limited traffic, is a plus)
- Proficiency with Claude Code and Claude Design (or similar AI-assisted workflows) for end-to-end landing page creation
- Extensive experience with Shopify and/or other order management and sales platforms
- Experience managing a wide range of third-party applications to enhance the sales process and integrating post-purchase and lifecycle management tools
- Deep experience with an analytics platform (GA4, Heap, Adobe Analytics, or equivalent)
- Deep experience with a testing platform (Intelligems, FigPii, Amplitude, Kameleoon, Statsig, or equivalent)
