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Click Therapeutics is seeking a Senior Director of Marketing to lead the go-to-market strategy for prescription digital therapeutics (PDTs) and OTC products. Reporting to the Chief Commercial Officer, you will build and oversee a best-in-class marketing organization responsible for brand strategy, market positioning, promotional messaging, and commercialization across multiple therapeutic areas including psychiatry, neurology, oncology, immunology, and cardiometabolic diseases.
Key responsibilities include: developing comprehensive brand positioning and value propositions for each product; conducting market segmentation, competitive analysis, and unmet needs research to inform strategy; creating HCP and consumer-facing collateral leveraging clinical and economic data; designing and executing omnichannel, DTC, and performance marketing campaigns across paid social, search, SEO/SEM, CRM, email, and affiliate channels; owning OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) with continuous optimization; executing market-priming campaigns for new treatment modalities; and establishing the Click playbook for PDT launches across therapeutic areas.
You will combine pharmaceutical marketing expertise with hands-on performance and growth marketing acumen. The role requires strong background in launch excellence, digital health commercialization, and ability to navigate the unique regulatory and clinical landscape of digital therapeutics. Based in Tribeca, NYC headquarters with hybrid model requiring at least 4 days in-office weekly.
