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BigPanda is seeking a Senior Director of Web & Digital Marketing to lead and own the company's digital strategy during a critical growth phase. This is a high-impact individual contributor role reporting directly to senior leadership, responsible for defining BigPanda's digital presence and driving measurable business outcomes.
Key responsibilities include:
Digital Strategy & Search Visibility: Own BigPanda's search strategy across traditional SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) as AI reshapes how buyers discover solutions. Define comprehensive content and technical infrastructure to ensure visibility across search engines and AI-generated results.
Website & Digital Experience: Own the BigPanda website as a strategic business asset. Lead a full website redesign, manage the ongoing roadmap, and ensure continuous optimization for conversion. Bring both design sensibility and technical acumen to direct agency and creative partners toward world-class B2B digital experiences.
Paid Media & Performance Marketing: Set and execute paid media strategy with clear accountability for pipeline contribution, ROI, and spend efficiency. Build scalable paid programs with disciplined measurement infrastructure.
Digital Infrastructure & Compliance: Ensure website security, GDPR compliance, and consent management across all web properties. Integrate the MarTech stack into a cohesive digital motion.
Analytics & Reporting: Own web analytics and build reporting infrastructure that provides leadership real-time visibility into traffic, conversion, and pipeline contribution. Translate data into strategic recommendations.
Agency & Vendor Management: Build and lead a high-performing ecosystem of agencies, SEO partners, developers, and vendors as the primary execution model. Select partners, set expectations, and drive accountability.
Required experience: 12+ years in digital marketing with demonstrated senior ownership of SEO/AEO/GEO, website strategy, paid media, and conversion optimization in B2B SaaS. Proven track record leading full website redesigns end-to-end. Strong eye for design and digital experience. Forward-looking perspective on AI-driven search. Performance marketing discipline with accountability for pipeline and ROI. Experience with website security and GDPR/consent compliance. Fluency with modern MarTech ecosystems and AI-assisted development tools. Ability to build and manage high-performing agency ecosystems. Exceptional communication skills for translating complex strategy into clear narratives for senior leadership.
BigPanda delivers agentic automation for IT operations, enabling enterprise IT to transform manual processes into intelligent, autonomous systems that detect, respond, and prevent IT incidents at machine speed.
