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Cyera is a cloud-era data security platform trusted by Fortune 1000 companies. The company is reinventing how businesses secure data, enable collaboration, and pursue new opportunities.
You will join as Senior Director of Brand Strategy and Storytelling, reporting to the VP of Corporate Marketing. This is a senior leadership role responsible for defining how Cyera is understood, remembered, and chosen in the market.
Key responsibilities include:
**Brand Strategy & Positioning**: Define and evolve Cyera's brand platform, including purpose, positioning, narrative, and voice. Build a unified platform-level narrative that integrates Data Security, Agent Security, and Identity Security. Work with research teams to transform original data and insights into proprietary points of view. Ensure Cyera's distinct differentiation from competitors.
**Storytelling Leadership**: Lead storytelling teams across Brand Content and Social. Establish standards, principles, frameworks, and editorial guidelines for clear, human, and credible storytelling. Set strategic direction for multi-format, multi-channel story delivery with consistent voice and cadence. Test and scale new formats and distribution tactics.
**Brand Activation**: Partner with Creative, Design, Integrated Marketing, and Communications to translate strategy into campaigns, launches, events, and executive communications. Provide strategic briefs and feedback to maintain brand coherence. Support senior leaders with narrative for keynotes, media, and critical moments. Build scalable frameworks for internal and external brand activation, equipping employees and partners with tools and guidelines.
**Measurement & Impact**: Develop systems to measure brand health and business impact. Own core metrics including awareness, consideration, recall, and sentiment. Leverage brand tracking, audience insights, and content performance data to refine strategy. Collaborate with Demand Gen and Analytics to quantify the brand's effect on pipeline and business outcomes.
Requirements: Not explicitly stated in the posting.
