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Salary: USD 246,000 - 340,000 / annual
Chime, a leader in consumer fintech with over 10 million members, is seeking a Senior Director of Product and Brand Communications to drive the next chapter of the company's growth. This is a strategic leadership role reporting to the VP of External Communications.
You will own an integrated product and brand communications strategy that positions Chime as a household name and establishes the company as the innovator in consumer finance for the AI era. Your mandate spans brand campaigns that capture national attention, coordinated product launches that generate buzz, and a cohesive narrative across all channels.
Key responsibilities include:
- Setting and executing integrated product and brand communications strategy aligned with business objectives
- Collaborating with Brand Marketing to turn partnerships, consumer insights, and cultural moments into sustained media coverage
- Driving 360-degree product launches in partnership with Product Marketing, from messaging through media relations and influencer engagement
- Leading and developing a high-performing Product and Brand Communications team
- Cross-functional partnership with Product Management, Engineering, Brand Marketing, Product Marketing, and Content teams
- Preparing C-suite executives (CTO, CPO, CMO) and other leaders for external communications opportunities
- Cultivating relationships with national and local media across consumer, lifestyle, business, technology, and trade outlets
- Managing external agencies to drive consistent coverage
You bring deep expertise in product and brand communications, with a proven track record of leading large-scale consumer campaigns and major product launches. You have strong media and influencer relationships, experience partnering with creators and brands for earned media, and demonstrated success building and leading high-performing teams in fast-paced environments. You understand fintech and consumer technology, including how AI is reshaping products and consumer behavior. You communicate with exceptional clarity and personality, can advise C-suite executives, and partner effectively across Marketing, Product, and Engineering functions.
Requirements:
- 12+ years of experience in product, consumer, or brand communications, or related marketing roles, preferably in consumer technology
- Track record of leading product and brand communications functions, from large-scale consumer campaigns to major product launches
- Deep media and influencer relationships across consumer, business, and technology outlets with a history of landing stories that strengthen brand positioning
- Experience partnering with creators, celebrities, or brands to generate earned media for consumer, corporate, or social impact campaigns
- Proven leadership: developed high-performing teams, led cross-functional initiatives, managed agency partners in fast-paced environments
- Fluency in fintech and consumer technology, including AI's impact on products, consumer behavior, and communications
- Exceptional writing, editing, and verbal communication skills with ability to make complex ideas clear and compelling
- Experience advising C-suite executives and building effective partnerships with Marketing, Product, and Engineering teams
- Degree in Communications, Public Relations, Marketing, Business, or related field
