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Salary: USD 160,000 - 185,000 / annual
Ellipsis Health is building AI/ML products that address healthcare staffing challenges and administrative burdens using conversational AI and proprietary voice biomarker technology. As Senior Director of Marketing, you will own the complete marketing function end-to-end, responsible for how health plans and health systems discover Sage and ultimately become customers.
You will lead two primary engines: the brand engine and the pipeline engine. On the brand side, you will shape the narrative positioning Ellipsis as the outcomes-backed choice in AI care management, owning brand awareness across events, thought leadership, customer stories, video, social, and account-based campaigns. You will develop audience strategy tailored to different segments (health plans vs. health systems) and stakeholder personas.
On the pipeline side, you will translate multi-year business goals into concrete MQL, SQL, and revenue targets, then design and execute a repeatable demand generation motion spanning ABM, direct mail, email, LinkedIn, conferences, events, and strategic partnerships—all calibrated for a long, high-touch enterprise sales cycle. You will build the reporting infrastructure to measure pipeline influence and CAC by channel and segment, manage the marketing budget, and establish feedback loops with sales through win/loss analysis and pipeline reporting.
You will also own content strategy and thought leadership, including brand voice, visual identity, and the enablement repository (pitch decks, ROI calculators, persona-specific messaging) that account teams rely on. You will manage the content editorial calendar and develop assets—white papers, case studies, clinical outcome briefs—that prove Sage's results in the language enterprise buyers trust.
Requirements:
- 10–12 years in B2B marketing, with 5+ years in healthcare or health tech
- High-ACV enterprise track record; experience leading high-ACV commercial motions (mid-6 to low-7-figure deals) targeting multi-stakeholder buyer networks is a strong plus
- Track record across multiple growth tactics spanning brand and demand generation
- Proven founding marketer with experience building a marketing function from scratch at an early-stage startup
- Elite writer and communicator; exceptional copy, decks, and narratives, with strong live presentation skills
- Track record of close partnership with commercial teams, driving deal closures
- Challenger mindset; history of out-marketing better-funded competitors through data, value, and customer success execution, paired with humility to defer to clinical and commercial experts
- Bachelor's degree required
