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Sphero is seeking a strategic, data-driven Senior Director of Global Marketing to lead the marketing organization and build a scalable demand-generation engine. The role sits at the center of Sphero's go-to-market model, requiring leadership of both direct sales marketing (navigating complex K-12 buying processes) and international channel partner programs.
Key responsibilities include:
Demand Generation & Pipeline Growth: Build and scale a fully integrated multi-channel demand generation engine (email, paid media, SEO/SEM, webinars, events) that fills the direct sales pipeline and drives eCommerce traffic. Own lead generation, scoring, nurture, and MQL-to-SQL handoff processes in partnership with sales leadership. Develop account-based marketing programs for strategic districts and high-value segments.
Sales Partnership & Revenue Enablement: Serve as the primary marketing partner to the direct sales organization, tailoring programs to relationship-driven, consultative sales. Translate customer and market insights into campaigns and messaging that improve prospecting and win rates. Develop high-impact sales enablement assets (pitch decks, case studies, ROI tools, competitive positioning) supporting the multi-stakeholder K-12 buying cycle. Align campaigns to K-12 budget cycles, RFPs, and grant funding windows.
Channel Partner Marketing: Build a scalable international channel marketing program including co-branded campaigns, localized content, market development funds, partner training, and toolkits. Prioritize investment across regions and partners based on growth potential.
Product Marketing & Go-to-Market Strategy: Lead market positioning, messaging architecture, and value propositions across Sphero's portfolio. Partner with Product and Sales on launches, segmentation, pricing, and go-to-market plans. Own competitive intelligence and ensure alignment on market trends and differentiated value.
Brand & Content Strategy: Protect and evolve Sphero's brand positioning for the post-ESSER K-12 market. Set editorial and content strategy across thought leadership, customer stories, product education, website, social media, and PR to build credibility with the education community.
eCommerce & Digital Marketing: Own eCommerce channel performance including website experience, SEO/SEM, paid social, email, and conversion rate optimization. Use data and experimentation to optimize journeys and identify cross-sell opportunities.
Marketing Operations & Analytics: Build measurement frameworks including dashboards for funnel performance, pipeline contribution, campaign ROI, and customer acquisition economics. Manage the marketing technology stack and marketing budget allocation.
Team Leadership: Build, lead, and develop a high-performing marketing team. Manage agencies, contractors, and technology partners. Set clear goals and create a culture of accountability and data-driven decision-making. Serve as a strategic voice on the Sales & Marketing leadership team.
