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ClassWallet is a fintech company serving state and local agencies, school districts, and public-sector organizations to manage and distribute public funds efficiently. The company has processed over $6.7 billion, serves 300+ agency clients across 39 states, and ranks as the 61st fastest-growing software company on the Inc. 5000 list and 21st fastest-growing fintech on the Deloitte Technology Fast 500.
As Senior Director of Marketing, you will lead ClassWallet's complete marketing function and report to the Chief Product Officer. This is a strategic leadership role central to the company's shift toward a product-led operating model. You will own brand, product marketing, demand generation, account-based marketing, events, content, marketing operations, and the corporate website.
Key responsibilities include: developing and executing marketing strategy and annual plans with budget ownership; setting and owning pipeline targets jointly with the Chief Revenue Officer; building and maintaining ClassWallet's brand, positioning, and messaging across all channels; designing and running account-based marketing programs targeting state agencies and school districts aligned with budget cycles and procurement windows; managing the event and trade show portfolio end-to-end; leading product launch marketing in partnership with Product Management; leading go-to-market efforts for new public-program markets; owning marketing content including case studies and thought leadership; optimizing the corporate website for conversion, SEO, and accessibility; building marketing operations and attribution reporting; hiring and developing a high-performing marketing team; selecting and managing external agencies and contractors; and reporting performance to executives and the board.
This is a player-coach role requiring both strategic leadership and hands-on execution. You will shape team strategy while actively contributing to marketing work.
REQUIREMENTS:
- 10+ years of B2B marketing experience, including 5+ years leading marketing teams
- Experience marketing to government, education, or other public-sector buyers with long sales cycles and formal procurement (RFPs)
- Track record building or rebuilding a marketing function at a growth-stage company
- Proven ownership of pipeline targets in partnership with sales leadership, with quantifiable results
- Hands-on experience running account-based marketing and events-led programs
- Strong product marketing foundation: positioning, messaging, and launches
- Player-coach mentality: comfortable both doing the work and leading it
- Data-driven approach; fluency in marketing automation, CRM platforms, and marketing attribution
- Excellent writing and presentation skills for executives, public officials, and diverse audiences
- Bachelor's degree or equivalent experience
PREFERRED:
- Experience in fintech, payments, govtech, or edtech SaaS
- Experience taking a product into a new vertical or public-program market (human services, workforce programs)
- Experience transitioning a company from sales-led to product-led operating model
