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Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. The company has built a profitable DTC business with category-leading retention, grown revenue 5x in the last 36 months, and expanded reach across new channels and markets. The Senior Director of Lifecycle Marketing owns the entire customer lifecycle arc—from acquisition nurture through conversion, activation, engagement, retention, and winback—with end-to-end accountability for email, SMS, and future owned-channel mechanisms.
This is a strategic business leadership role within the growth organization. Lifecycle marketing at Seed is positioned as one of the highest-leverage growth engines, with owned channels representing the most efficient path to conversion and retention being critical for a subscription business. The role treats conversion rates, churn curves, and reactivation metrics as the primary scorecard, balancing data rigor with brand craft.
Key responsibilities include owning acquisition lifecycle strategy (lead capture, prospect nurture, conversion journeys); building and optimizing pre-purchase journey architecture (welcome series, education flows, cart abandonment, lead re-engagement); partnering with Performance Marketing and Growth to align paid and owned channels; and driving conversion accountability for owned channels. On the retention side, the director owns end-to-end lifecycle strategy including onboarding, engagement, cross-sell, churn prevention, and winback programs, with clear accountability for retention, LTV, and reactivation outcomes. The role includes designing churn-prevention interventions triggered by behavioral signals, building a best-in-class winback program grounded in Seed's data, and owning cross-sell strategy across the product portfolio.
Channel strategy and orchestration responsibilities span email, SMS, and push—including journey architecture, cadence, targeting, and creative direction. The director drives thoughtful channel expansion to grow reachable audiences (SMS opt-in, app engagement) without degrading trust or deliverability, and ensures every lifecycle touchpoint reflects the Seed brand at its highest expression: science-forward, premium, and never spammy.
