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SoundCloud is seeking a Senior Director of Integrated Marketing & Growth to lead the company's growth marketing ecosystem and unify customer touchpoints into a cohesive acquisition, activation, engagement, retention, monetization, and advocacy engine. Reporting to the Chief Growth & Marketing Officer, you will own the end-to-end customer journey strategy, performance and lifecycle marketing, and organic growth channels while ensuring SoundCloud remains discoverable in an AI-powered search landscape.
Key responsibilities include designing and leading SoundCloud's growth operating system—establishing processes and planning rhythms that coordinate efforts across Product, Marketing, Community, Partnerships, and Analytics. You will refine creator and fan journeys to eliminate friction, accelerate activation and retention, and tie marketing efforts directly to customer behaviors and lifetime value. You'll own performance strategy for acquisition, paid media, and conversion optimization while expanding emerging discovery channels including SEO, AI search, AEO, App Store Optimization, and product-driven growth loops.
You will lead integrated campaign orchestration across major product launches and brand moments in partnership with Product Marketing, establishing repeatable frameworks that sync execution across paid, owned, earned, and product surfaces. Working with Analytics and Data Science, you'll modernize measurement and attribution through incrementality testing, marketing mix modeling, forecasting, and LTV frameworks that inform executive decision-making.
Critically, you will build, mentor, and scale a high-performing growth organization grounded in experimentation, operational excellence, and data-driven accountability. This is a builder role requiring the ability to connect people, teams, channels, and ideas into a unified growth engine that helps creators and fans succeed on SoundCloud's platform of 40+ million artists across 190+ countries.
