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Cohere is a leading enterprise AI company building frontier foundation models and end-to-end products for businesses. We are seeking a Senior Director of Integrated Marketing to lead our demand engine, product marketing, and field/partner motion as a unified strategic function.
In this role, you will be the senior marketing leader most accountable for pipeline generation. You'll report to the Chief of Staff and work closely with Marketing Operations and analytics teams to drive attribution, forecasting, and measurement across all marketing activities.
You will manage three established leads and their teams (~20–35 people total) across these sub-functions:
- Product Marketing: positioning, messaging, competitive intelligence, pricing/packaging, launches, and sales enablement
- Growth & Demand Generation: paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition
- Events & Partnerships Marketing: partner co-marketing campaigns, joint field activity, and partner-sourced pipeline
Key responsibilities include:
- Build and execute integrated marketing plans against annual pipeline and revenue targets by segment (enterprise, mid-market) and region (NA, EMEA, APAC, Japan)
- Set demand strategy balancing top-of-funnel campaigns with bottom-funnel ABM into priority accounts
- Translate frontier AI capabilities into language enterprise buyers understand: business outcomes, security, deployment flexibility, ROI
- Establish operating cadence with weekly pipeline reviews with Sales, monthly internal QBRs, and quarterly planning with Finance and RevOps
- Develop and mentor three direct reports and their teams
Success will be measured primarily on marketing-sourced pipeline ($, # of opportunities), marketing-influenced pipeline, MQL→SQL conversion rate and velocity, and cost per opportunity/pipeline ROI. Secondary metrics include launch impact, event ROI, partner-sourced pipeline, ABM account engagement, and sales team NPS.
Cohere is a global technology company headquartered in Toronto with offices in London, New York City, San Francisco, Montreal, Paris, Berlin, and Seoul. The role is hybrid-friendly with remote options available.
REQUIREMENTS:
- 15–20+ years in B2B marketing, with at least 4–5 years leading multi-function marketing teams at high-growth enterprise SaaS, cloud, data, or AI/ML companies
- Demonstrable track record of owning a pipeline number (not just contributing); ability to walk through campaigns, math, and trade-offs
- Experience managing across at least two of: demand gen/growth, product marketing, field/events, partner marketing (bonus for three or more)
- Fluency in modern B2B marketing stack: Marketo or HubSpot, Salesforce, ABM platforms (6sense, Demandbase, or similar), and attribution tooling; comfort with dashboards
- Experience marketing to technical buyers (engineering leaders, data/ML leaders, CIOs) and selling technical products; AI/ML, data infra, dev tools, or cloud experience strongly preferred
- Comfortable operating at board-deck level and on trade-show floors
- Excellent cross-functional leadership with Sales, RevOps, Product, and Finance
About Cohere
AI / Data / Infrastructure — enterprise generative AI models and tooling for businesses.
