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Braze is the leading customer engagement platform helping ambitious brands build engaging relationships with customers through cross-channel messaging, journey orchestration, and AI-powered experimentation. This Senior Director role sits at the intersection of Product Marketing and Go-To-Market strategy, responsible for translating core product messaging into compelling field narratives that drive sales and adoption.
You will lead a small, agile team of GTM Product Marketing Managers while remaining hands-on in the work yourself. Key responsibilities include: developing field narratives by persona, segment, and funnel stage; owning the system through which products become legible to the GTM organization (plays, narratives, assets, channels); managing go-to-market strategy with technology and services delivery partners; owning GTM narrative for Braze Services (support, onboarding, education); and partnering daily with Sales, Solutions Consultants, and Customer Success leadership.
You will translate complex technology into buyer language, coach the field to do the same, and leverage AI judiciously as a force multiplier. Success is measured against pipeline impact, product adoption, pipeline progression, and overall program outcomes. You treat customer engagement as a priority and bring customer insights back into messaging and roadmap conversations.
The ideal candidate is a messaging craftsperson energized by field collaboration, trusted by Sales as a subject-matter expert and by Marketing as a strategic partner. You have strong positioning and messaging skills, understand martech and AI's role in reshaping marketing, and can prioritize ruthlessly to focus team energy on initiatives that move the business needle. You hold yourself accountable to business outcomes rather than activity, and you have the judgment and confidence to say no to non-essential work.
