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Braze is a leading customer engagement platform that helps ambitious brands build engaging relationships with customers through cross-channel messaging, journey orchestration, and AI-powered experimentation. This Senior Director role sits at the intersection of Product Marketing and Go-To-Market (GTM) execution, responsible for translating core product messaging into compelling field narratives that drive sales and adoption.
You will lead a small, agile team of GTM Product Marketing Managers while remaining hands-on in the work yourself. Key responsibilities include: developing field narratives by persona, segment, and funnel stage; owning the system through which products become legible to the GTM organization (plays, narratives, assets, channels); managing go-to-market strategy with technology and services delivery partners; owning GTM narrative for Braze Services (support, onboarding, education); and partnering daily with Sales, Solutions Consultants, and Customer Success leaders to understand deal dynamics and field needs.
You will translate complex technology into buyer language, coach the field to do the same, and use AI judiciously as a force multiplier. Success is measured against pipeline impact, product adoption, pipeline progression, and overall program outcomes—not activity. You'll spend meaningful time with customers, bringing insights back into messaging and roadmap conversations.
The ideal candidate is a messaging craftsperson who loves working with Sales and Customer Success, energized by field collaboration rather than protective of distance. You have strong positioning and messaging skills, understand the martech landscape and how AI is reshaping it, and can prioritize ruthlessly to focus team energy on initiatives that move the business needle. You hold yourself accountable to business outcomes and can clearly articulate the connection between your work and revenue impact.
