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Alma, a Spring Health Company, is building a marketplace to simplify access to high-quality, affordable mental health care by connecting therapists with patients. This role owns the full performance marketing engine and will drive acquisition growth across the Alma marketplace while modernizing the foundational martech, measurement, and creative systems.
Reporting to the Chief Product Officer, you will set and execute growth strategy, build and mentor a high-performing team, and drive measurable acquisition across multiple channels in a regulated healthcare environment. You'll partner with Analytics, Product, Creative, and Finance to optimize acquisition without channel cannibalization and serve as a strategic advisor to senior leadership on paid growth investments.
Key responsibilities include:
- Owning and scaling paid acquisition across SEM, paid social, programmatic display, OLV/OTT, and affiliate channels, managing significant annual marketing budgets for incremental provider and client acquisition
- Defining and executing a paid marketing roadmap with clear KPIs and ROI accountability
- Identifying and unlocking new platforms, partnerships, and external demand sources for scalable growth
- Collaborating with Brand and Creative teams to accelerate testing velocity across messaging, audiences, and creative assets
- Aligning patient and provider growth strategies to prevent channel cannibalization and unlock network effects
- Overseeing lifecycle channels across the full customer journey to optimize conversion quality
- Leading martech infrastructure decisions (build vs. buy) and owning the measurement framework including incrementality testing, Media Mix Modeling, and attribution
- Establishing measurement and privacy frameworks that comply strictly with HIPAA and federal/state data privacy regulations
- Hiring, mentoring, and managing a technical team across paid and organic channels
- Serving as a strategic thought partner to senior leadership on growth strategy and marketplace dynamics
Alma operates in all 50 US states with over 20,000 therapists in its network and has raised $220.5M from leading venture investors including Insight Partners, Optum Ventures, and First Round Capital.
