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Senior Director, Customer Marketing

Cohesity - Santa Clara, CA, United States - In-office

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Cohesity is seeking a Senior Director of Customer Marketing to lead the company's customer advocacy, community, reference, and storytelling strategies. This role reports to the VP of Corporate Communications and manages a small team while overseeing vendors, agencies, and cross-functional programs. Key responsibilities include developing and executing customer advocacy and community programs that drive measurable business outcomes; building and scaling high-impact customer storytelling across case studies, videos, executive references, reviews, and peer-to-peer engagement; designing and managing the Executive Advisory Board and Customer Advisory Board programs; building and scaling the Cohesity Community to foster engagement and brand loyalty; translating customer outcomes into compelling narratives for sales, marketing, PR, and digital channels; experimenting with emerging media and AI to scale content production and personalize engagement; and leading, mentoring, and developing a high-performing customer marketing team. The ideal candidate brings 10–15+ years of customer marketing, advocacy, or community experience in global B2B technology environments. Required qualifications include strong executive presence and ability to operate as a trusted partner to senior leaders and cross-functional stakeholders; proven strategic and operational excellence with ability to build scalable programs and execute with urgency; passion for exceptional writing, storytelling, and visual communications; experience using AI tools to enhance productivity and personalize engagement; strong analytical skills with ability to define KPIs and measure program effectiveness; meticulous attention to detail; and experience building and mentoring high-performing teams. Preferred experience includes background in enterprise technology, cybersecurity, data security, or complex B2B SaaS environments; hands-on experience with customer advocacy platforms, review programs, community platforms, or reference management systems; experience building AI-enabled workflows or automation tools; and a BS/BA degree. The role offers opportunities to develop leadership skills, gain exposure to diverse customers and global business practices, build strategic relationships across functions, and shape how Cohesity amplifies customer voices in the AI-powered data security market.

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