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AlphaSense is seeking an experienced Senior Director of Customer Lifecycle Marketing to build and scale a new function focused on driving usage and engagement for consumption-based offerings. This is a strategic leadership role ideal for a marketer skilled in API-first environments and usage-based business models.
In this role, you will define the vision, strategy, operating model, and experimentation framework to accelerate customer growth, boost feature adoption, expand consumption, and drive measurable revenue impact. You'll establish repeatable, scalable processes and success metrics while building the foundation for a high-performing team as the function grows.
Key responsibilities include:
• Designing digital-first programs that accelerate time-to-value and encourage deeper product utilization, with coordinated orchestration alongside Customer Success teams
• Developing lifecycle strategies that increase customer usage of AlphaSense's offerings, particularly API solutions
• Leveraging product data, customer health signals, and behavioral insights to build enterprise lifecycle programs that increase long-term customer value
• Developing executive reporting and optimization strategies focused on consumption-based revenue, product utilization, time-to-value, and engagement metrics
• Partnering closely with Marketing (Product Marketing, Customer Marketing, Customer Education, ABM), Customer Success, Sales, Product, and Revenue Operations
You'll need 10+ years of experience in high-growth Enterprise B2B SaaS marketing with significant post-sale marketing leadership. Demonstrated success developing lifecycle strategies that drive measurable product usage or consumption in API-based environments is essential. You should have strong analytical skills, executive presence, experience with usage-based or consumption-based business models, and familiarity with product-led growth principles and experimentation methodologies.
AlphaSense is a market intelligence platform trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011 and headquartered in NYC with 2,000+ employees globally, the company recently acquired Tegus to expand its AI-driven market intelligence capabilities.
