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Tovala is a food-tech company that combines hardware, software, and fresh food delivery to simplify home cooking. The company has achieved best-in-class retention, product engagement, and customer NPS metrics, with a loyal and rapidly growing customer base. Backed by over $100M in funding from investors including Left Lane Capital, Origin Ventures, Y Combinator, and Comcast Ventures, Tovala is building a culture focused on growth, personal development, and camaraderie.
As Senior Director of Brand, you will own the complete brand strategy function, overseeing product marketing, content and social media, and customer insights. You'll be responsible for developing and executing the brand vision that differentiates Tovala in the competitive meal delivery and food-tech space. Your role will involve partnering closely with a creative director on campaign execution, managing external agency relationships, and ensuring brand consistency across all customer touchpoints.
You'll serve as a key member of the Marketing Leadership Team, reporting directly to the CMO. This is a strategic leadership position where you'll drive brand positioning, messaging architecture, and go-to-market narratives. You'll leverage customer insights to inform brand decisions and ensure marketing efforts align with product innovation and business objectives. The role requires strong cross-functional collaboration with product, operations, and customer success teams to ensure the brand promise is delivered consistently.
