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Airalo is the world's first eSIM store, enabling millions of travelers to access mobile data in over 200 countries and regions. The company operates as a fully remote organization with 400+ employees across 60+ countries, combining transparency, autonomy, and high-impact work without office constraints.
As Senior Director of Brand, you will lead the strategic direction and execution of Airalo's brand across all touchpoints. This is a people-management role responsible for building and scaling the brand function, overseeing brand strategy, positioning, creative development, and brand experience. You will work cross-functionally with product, marketing, design, and leadership to ensure consistent brand expression and drive brand equity globally.
Key responsibilities include: developing and communicating brand strategy; leading a team of brand professionals; managing brand guidelines, visual identity, and messaging frameworks; overseeing brand campaigns and initiatives; building brand awareness and loyalty among travelers and partners; measuring brand health and impact; and representing the brand voice in executive discussions.
You will operate with clear ownership and decision-making authority in a fast-moving but structured environment. The role requires strong leadership capabilities, strategic thinking, creative vision, and the ability to influence across the organization. You'll report to senior leadership and have direct input into company-wide initiatives.
The position is fully remote, based anywhere in the UK, and permanent full-time. English fluency is required for daily communication in meetings and asynchronous work.
