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UserTesting is seeking a Senior Digital Marketing Manager to own the performance and evolution of their web presence across three domain properties. This high-impact, cross-functional role sits at the intersection of digital strategy, search visibility, conversion optimization, and front-end development, reporting directly to the Senior Director of Digital Marketing.
Key responsibilities include owning front-end development of websites in Webflow, building reusable components, managing CMS structures, and maintaining accessibility and performance standards. You'll lead the conversion rate optimization (CRO) program by developing testing hypotheses, executing A/B and multivariate experiments, and translating insights into roadmap priorities. The role requires establishing governance across all three domain properties, including design system consistency, analytics implementation, page performance, and SEO best practices.
You'll develop and execute the organic search strategy, including technical SEO, content architecture, schema markup, and emerging Answer Engine Optimization (AEO) practices. Partnering with solution marketing, brand, content, and growth marketing teams, you'll prioritize and deliver web initiatives that support business objectives. You'll own reporting across the web portfolio, providing actionable insights from GA4, Google Search Console, and experimentation platforms to inform decision-making.
Required qualifications include 7+ years of experience in digital marketing, web management, or related field with demonstrated ownership of SEO, CRO, or front-end web programs. Hands-on experience with Webflow is essential, including page creation, CMS management, and site configuration. Strong expertise in technical and on-page SEO with experience driving organic growth is required. Experience with experimentation platforms (VWO, Optimizely, AB Tasty) and functional front-end development skills (HTML, CSS, JavaScript) are necessary. Strong analytical skills with GA4, Google Search Console, and Core Web Vitals metrics are expected. Experience managing multi-domain or multi-brand web environments is preferred. Experience with AEO and structured data for AI-powered search is a plus.
