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Postman, the world's leading API platform used by 45M+ developers and 500K organizations (including 98% of Fortune 500), is seeking a Senior Demand Generation Manager to drive pipeline growth through high-impact campaigns.
This role sits within Revenue Marketing, focused on growing pipeline that drives awareness, engagement, and conversion across product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences across digital, social, email, and paid media channels, ensuring every program moves deals forward for both net-new customer acquisition and expansion within existing accounts.
Key responsibilities include:
**Demand Generation Strategy & Pipeline Execution**: Develop and execute digital demand generation strategy aligned to pipeline creation and revenue goals. Prioritize content investment and channel mix based on pipeline potential and funnel impact rather than vanity metrics. Ensure digital execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches. Continuously test and evolve content formats and distribution approaches.
**Campaign Execution**: Own strategy and execution of marketing programs designed to drive pipeline, including long-form thought leadership content targeting engineering leadership and enterprise buyers, campaign-specific content assets supporting awareness through deal acceleration, conversion-optimized content experiences (landing pages, hubs, interactive assets), and always-on programs aligned to product and GTM priorities.
**Integrated Campaign Orchestration**: Execute multi-channel digital programs in coordination with field, SEO, and ABM teams, including nurture and re-engagement programs, retention and expansion of existing customers, and account-based plays targeting mid-market and commercial accounts.
**Sales Partnership & Account-Based Content**: Work closely with sales leaders and SDR teams to identify content gaps slowing deal progression, build account-specific engagement programs, and surface content engagement signals for timely outreach. Act as strategic partner ensuring marketing programs align to territory plans and active opportunities.
**Lifecycle & Conversion Optimization**: Own the digital content journey from acquisition through pipeline conversion. Optimize content experiences and digital flows for engagement and conversion. Build and refine content-led nurture programs. Partner with product and growth teams to connect content engagement to product-led growth activation.
**Performance & Pipeline Accountability**: Own KPIs tied to pipeline creation and program efficiency, tracking the full funnel from discovery through conversion with a focus on revenue impact rather than output metrics.
