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Motive is seeking a Senior Demand Generation Specialist to drive net-new pipeline generation through full-funnel, multi-channel campaigns with account-based marketing (ABM) as a core strategy. The role is hybrid (2 days/week in office) based in Austin (preferred), San Francisco, or Nashville.
You will own end-to-end ABM program execution across multiple sales segments, from brief creation through campaign follow-up, including audience requirements, creative inputs, UAT, and stakeholder communication. You'll partner with Content Marketing, Solutions Marketing, Product Marketing, and Marketing Operations to align messaging with buyer needs, identify content gaps, and coordinate asset requests.
Channel execution is a key responsibility: you'll launch, monitor, and optimize campaigns across email, LinkedIn, display, content syndication, web, webinars, direct mail, and emerging channels. You'll own select channel activations (microsites, webinars, direct mail, gifting, sales plays) and ensure execution reflects approved messaging and buyer journey stages.
You'll contribute to quarterly planning by gathering inputs from cross-functional partners, support webinar topic planning and asset forecasting, and track campaign timelines and deliverables. You'll conduct account and market research to identify audience opportunities, competitive insights, and timely campaign themes, then troubleshoot executional roadblocks independently and escalate strategically.
Reporting and optimization are ongoing: you'll monitor channel activity, surface practical recommendations based on segment needs and buyer behavior, and drive continuous improvement in campaign performance. This role requires strong execution, organized processes, analytical thinking, and the ability to influence cross-functional teams without direct authority.
