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Salary: USD 150,000 - 200,000 / annual
Netlify is seeking a Senior Demand Generation Marketing Manager to build and own the company's paid acquisition strategy end-to-end. This is a builder role at a product-led growth company with strong organic top-of-funnel momentum (tens of thousands of daily signups), where paid acquisition represents a new investment area and clear opportunity to scale.
You will report to the CMO with a planned transition to the VP of Growth Marketing as the function scales. You'll own all aspects of paid acquisition strategy, including channel selection (paid search, paid social, retargeting, sponsorships), budget planning, pacing, ROI reporting, and agency relationships. Key responsibilities include:
- Design and execute paid acquisition strategy end-to-end, testing and proving which channels drive incremental value beyond the organic funnel
- Manage external agency relationships by setting briefs, holding partners accountable to targets, and deciding what to bring in-house as the program matures
- Own budget allocation decisions and make the case for where to scale, hold, or pull back
- Partner with Marketing Operations to establish proper attribution and UTM tracking before scaling spend
- Define target audiences and channel mix aligned to Netlify's ICP; collaborate with Product Marketing on paid creative messaging
- Build measurement frameworks for CAC, signup/pipeline contribution, and payback by channel
- Work with Lifecycle and Campaigns teams to ensure paid-acquired users flow into proper onboarding and activation journeys
- Build the roadmap and business case for a fully staffed paid/performance team as the program proves out
Netlify is a Series D company (raised $200M+) that has become the most popular platform for building, deploying, and scaling modern web applications. The company is fully distributed and serves millions of developers and organizations globally.
REQUIREMENTS:
- 6+ years in demand generation or performance marketing with direct ownership of a paid acquisition budget in B2B SaaS or product-led growth environments
- Hands-on experience running paid search, paid social, and retargeting programs yourself (not just briefing agencies)
- Track record of standing up or significantly scaling a paid acquisition program at an early stage, building infrastructure from scratch
- Experience managing external agency or partner relationships with clear performance expectations and accountability
- Working knowledge of attribution and marketing measurement; history of partnering with Marketing Ops or Data teams on tracking implementation
- Some experience marketing to developers/technical audiences or working with PLG motions where paid acquisition runs alongside large organic and self-serve funnels
The company notes that candidates who don't meet 100% of qualifications are encouraged to apply.
