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Telnyx is a profitable, industry-leading connectivity platform building a private global multi-cloud IP network and hyperlocal edge technology. They are seeking a Senior Demand Generation Manager to own a brand-new paid media pod end-to-end, with dedicated budget and autonomy to build the motion from zero.
In this role, you will run paid media campaigns across all channels (search, social, programmatic, emerging AI ad surfaces) with full ownership of the execution loop: launch QA, pacing, creative refresh, and landing page validation. You will direct an AI agent fleet powered by frontier models like Claude and agentic runtimes like Hermes—writing and refining prompts, reviewing machine-generated recommendations with confidence scores, managing the approval queue, and deciding when to override automation. You own the full budget cycle: monthly planning, pacing across platforms, performance-driven reallocations, and line-by-line spend tracking.
You will optimize relentlessly through weekly performance reviews across all channels, creative fatigue detection, search term and audience mining, CPA and funnel diagnostics, and kill/scale decisions grounded in pre-declared thresholds. You will run ABM end-to-end: define the pod's ICP and target account lists, build ABM segments and Salesforce pools, execute regional rollouts with sales, and keep lists clean and synced with ad platforms. You serve as the bridge between sales, RevOps, and product marketing—conducting hot account reviews and win/loss analysis with sales, managing lead routing and attribution with RevOps, and aligning positioning and messaging with PMM. You will also identify, brief, and amplify creators; manage sponsorship and paid amplification of their content; and measure conversion impact. Finally, you will deliver weekly and monthly performance reporting to sales, marketing, and leadership in plain language with honest numbers and clear next steps.
What makes this role distinctive: you work at the edge of AI and the infrastructure powering it. The products you market (AI agents, agentic runtimes, Telnyx's inference APIs) are the same ones you use daily in your workflow. You get access to frontier models, agent frameworks, voice AI, and inference tools before general availability, and your feedback shapes how they ship. You build a new, undefined space with a dedicated pod budget, an agent fleet already executing mechanics, and senior counterparts running other pods end-to-end. You own a real budget and are measured on pipeline, activations, and revenue—not vanity metrics.
REQUIREMENTS:
- 5+ years in B2B demand generation for developer tools, infrastructure, telecom, or comparable technical category
- Hands-on, full-funnel paid media experience across at least three major ad platforms
- AI and agentic fluency (core requirement): already use AI agents or automation in marketing work, can prompt precisely, review machine-generated recommendations critically, and design workflows where humans approve and machines execute
- ABM experience with concrete examples of account targeting that produced pipeline
- Strong data skills: can reconcile platform-reported conversions against CRM and attribution data and challenge numbers that don't hold up
- Comfortable owning new, undefined space: budget arrives, motion gets built
