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Yubico, a publicly traded leader in identity security and creator of the YubiKey hardware-backed passkey, is seeking a Senior Demand Generation Manager to own integrated campaign planning and execution across Europe. You will translate global messaging and regional business goals into locally relevant programs that build pipelines and accelerate revenue in partnership with Sales, Channel, and Product Marketing teams.
Key responsibilities include:
**Campaign Strategy & Planning**
- Develop and own integrated regional campaign plans aligned to global themes, target industry verticals, regional revenue targets, and priority segments and countries
- Adapt global campaigns and content to local market needs, compliance regulations (NIS2, DORA, GDPR), languages, and buying behavior
- Manage the regional campaign calendar and multi-million budget, allocating spend across channels to maximize pipeline ROI
- Lead end-to-end planning and oversight across email, paid digital, ABM, and partner co-marketing programs
**Sales & Channel Alignment**
- Work closely with regional Sales leadership, SDRs, and account teams to align campaigns to target accounts and pipeline goals
- Support distributors, resellers, and technology partners with co-branded campaign materials and enablement
- Collaborate with Product Marketing, Paid Digital Media, Web, Field Marketing, and Operations to ensure consistent messaging, smooth delivery, and accurate performance measurement
**Measurement & Optimization**
- Track and report on engagement, MQLs, SQLs, and pipeline generation; present insights and recommendations to leadership
- Run A/B tests, analyze results, and apply learnings to improve conversion and efficiency across the funnel
Yubico operates under a cultural philosophy of "Speed with Integrity," pushing the boundaries of technology to secure the AI frontier and leading the transition to post-quantum cryptography. The company fosters a thriving builder ecosystem through the Yubico Developer Program and collaborates closely with technical partners like Google, Microsoft, Amazon, and OpenAI.
**Requirements**
Required:
- 6+ years of B2B marketing experience, with at least 3 years in campaigns or demand generation management, ideally in cybersecurity, identity, or enterprise technology
- Proven track record of driving measurable pipeline and revenue through multi-channel campaigns in global markets
- Strong project management skills, with the ability to manage multiple concurrent programs, budgets, and stakeholders
- Experience working with regional Sales and Channel teams in a matrixed, multi-country environment
- Excellent written and spoken English; strong analytical and communication skills
Preferred:
- Fluency in one or more additional European languages (German, French, Swedish, Spanish, Italian)
- Experience with ABM platforms and intent data tools
- Familiarity with cybersecurity compliance and regulatory drivers in Europe
- Experience with partner and channel marketing in a two-tier distribution model
- Bachelor's degree in Marketing, Business, or a related field
