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Salary: EUR 65,650 - 84,500 / annual
TestGorilla is a skills-based talent discovery platform on a mission to place 1 billion people in their dream jobs. Founded in 2020 as a fully remote company, they're scaling their GTM engine and seeking a Senior Demand Generation Manager to own their largest acquisition lever.
In this role, you'll manage a multi-six-figure monthly Google Ads investment and own the complete demand generation funnel—from paid acquisition through lead enrichment and conversion. You'll be responsible for setting channel mix and budget allocation across Google Ads (Search, Performance Max, Display, YouTube) and emerging AI-native platforms like ChatGPT advertising. You'll build source-of-truth reporting with SQL dashboards, attribution modeling, and incrementality testing to ensure every dollar of spend is backed by evidence.
Key responsibilities include: owning the paid landing page and creative roadmap with rapid A/B testing; designing and automating nurture workflows using n8n, Make, HubSpot, and Clay; partnering with Sales and RevOps on lead quality and conversion metrics; and staying ahead of platform and privacy changes to turn successful tests into repeatable systems.
You'll bring 7+ years of performance or growth marketing experience, with proven hands-on ownership of six-figure Google Ads budgets in B2B SaaS. Deep expertise across the Google Ads stack (Search, Performance Max, Display, YouTube, Smart Bidding, GTM) is essential. You need solid grasp of funnel economics (CAC, LTV:CAC, ROAS, payback period, cohort analysis), experimentation design rigor, and hands-on experience with AI/LLM tools for building growth workflows. Working knowledge of Clay, HubSpot, and GA suite required. An ownership mentality is critical—you'll treat this budget like your own P&L, ship workflows and dashboards yourself, and iterate quickly as pipeline needs shift.
Bonus skills include agency/freelancer management, PLG or hybrid GTM exposure, VP/C-level presentation experience, SEO or content-led demand generation ownership, SQL fluency, GA4 expertise, and BI tool proficiency.
