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GovWell is an AI-powered operating system transforming how local governments and municipalities deliver services. Founded in 2023 and backed by $35M in funding from Insight Partners, Work-Bench, and Bienville Capital, the company powers 5,000+ mission-critical processes across 35+ states, helping agencies streamline permitting, licensing, and public services while reducing internal processing time by up to 95%.
As Senior Demand Generation Manager, you will own the full demand generation function, responsible for building and executing integrated marketing campaigns that convert awareness into qualified pipeline. You'll manage performance across paid search, paid social, direct mail, email, retargeting, and emerging channels, with direct accountability for marketing-sourced pipeline growth and acquisition efficiency.
Key responsibilities include: orchestrating the demand generation calendar and integrated campaigns across all channels; managing channel performance, budget allocation, and ROI metrics (conversion rates, cost per lead, cost per opportunity); executing and optimizing direct mail and email campaigns while managing performance marketing partners (Google, LinkedIn, retargeting platforms); optimizing landing pages, forms, and copy through continuous A/B testing; owning lifecycle, nurture, and lead generation email strategy including segmentation, automation, and sales handoff; and testing new acquisition channels to identify scalable opportunities.
You'll work closely with the Head of Marketing and broader marketing team in a hyper-growth environment (4X ARR growth in the past year). The role offers significant autonomy and ownership, with the opportunity to build a precise, data-driven demand engine targeting a highly knowable market of government buyers.
The company operates a hybrid model with 3+ days per week in-person collaboration at the New York City headquarters, combined with remote flexibility. This is an early-stage opportunity to shape marketing strategy and execution at a venture-backed startup with clear product-market fit and strong growth trajectory.
