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DataGrail is hiring a Senior Demand Generation Manager to own the full pipeline engine for their agentic privacy platform. You'll drive both campaign creation and the systems that capture, route, score, and measure demand.
In this role, you'll split your time between demand creation (roughly two-thirds) and systems/measurement (one-third). On the demand side, you'll lead paid media campaigns across Google Ads, LinkedIn, and YouTube; manage the event calendar including trade shows, webinars, and executive roundtables; and translate GTM priorities into integrated campaigns. You'll own a quarterly qualified-pipeline number and defend coverage and quality with sales leadership.
On the systems side, you'll architect HubSpot as an owner—managing workflows, lifecycle stages, lead scoring, campaign objects, and the Salesforce sync. You'll build and defend key metrics including CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution.
You're inheriting a functioning engine: paid channels are live with an agency partner, the event calendar is established, and HubSpot and attribution infrastructure exist. Your authority is to make it stronger from day one. On a small team, changes you make Tuesday can be live Friday.
Required experience: hands-on HubSpot ownership (workflows, lifecycle, scoring, Salesforce sync); direct paid media execution in Google Ads and LinkedIn Campaign Manager; Salesforce fluency; B2B SaaS demand generation in complex sales cycles; event strategy and execution; comfort owning functions end-to-end as an individual contributor.
Bonus: privacy/data governance/security domain knowledge; Marketo or Pardot experience; account-based marketing or intent-data tools; AI for operational work; founding/scaling demand gen from scratch.
Success metrics: within 90 days, you'll own the product/buyer personas, take full ownership of paid channels and agency relationships, identify spending optimization opportunities, and audit HubSpot for gaps. By year-end, leadership trusts you for straight answers on campaign and event ROI.
