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Aleph is an AI-native Financial Planning & Analysis (FP&A) platform founded by Stanford and MIT-trained technical founders with backgrounds at Google, Microsoft, and Bain & Company. Backed by Khosla Ventures, Bain Capital Ventures, and Y Combinator, Aleph serves high-growth companies like Webflow, Notion, Zapier, and Y Combinator itself.
As Senior Demand Generation Manager, you will own the full demand generation strategy and execution, responsible for building integrated campaigns that drive qualified pipeline growth across multiple channels. This is a senior individual contributor role with real ownership over pipeline metrics and performance accountability.
Key responsibilities include:
- Planning and executing integrated campaigns spanning content, webinars, events, sponsorships, email, lifecycle marketing, and paid channels (LinkedIn, Meta, Google, Reddit)
- Driving qualified inbound pipeline growth with focus on conversion efficiency across the funnel
- Optimizing the path from first touch through booked meeting to qualified opportunity
- Owning paid strategy including budget allocation, testing priorities, and channel performance analysis
- Developing nurture and re-engagement programs for prospects in earlier buying stages
- Building attribution and reporting frameworks to measure campaign effectiveness and guide investment decisions
You should bring experience owning B2B demand generation and pipeline growth (not just executing campaigns), with a proven track record prioritizing pipeline quality over lead volume. You're comfortable marketing to technical, sophisticated buyers who quickly spot inauthentic messaging. You have sound judgment on paid performance and conversion optimization, and you're hands-on and systems-oriented—building workflows in tools rather than waiting on other teams. You understand how AI can accelerate and improve marketing work, and you can balance immediate opportunities with longer-term strategic programs.
Preferred experience includes marketing to CFOs and FP&A teams, SEO/AEO expertise, or background in paid creative, social, partnerships, or sponsorships. This is a remote-first role focused on candidates in the Americas to align with team working hours.
