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Salary: USD 145,000 - 195,000 / annual
Adyen is a global financial technology platform providing payments, data, and financial products for enterprise customers including Meta, Uber, H&M, and Microsoft. We are seeking a Senior Demand Generation Manager to lead multi-channel marketing campaigns across North America, reporting directly to the Head of Marketing for Unified Commerce and Digital.
In this hybrid role based in New York (with option for San Francisco), you will define and execute demand generation strategies aligned to revenue and pipeline goals. You'll translate business priorities into clear campaign strategies across the full funnel—from awareness through conversion—while developing deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design.
Key responsibilities include partnering with product marketing, content, and creative teams to shape compelling narratives and campaign briefs; contributing to the evolution of Adyen's account-based marketing approach across 1:many, 1:few, and 1:1 motions; and working closely with Sales, SDRs, Partnerships, and Account Management to align on account strategy and execution. You will own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance, while sharing learnings and best practices to elevate demand generation across the team and region.
You bring 10+ years of marketing experience with at least 3 years launching and managing integrated campaigns for enterprise buying audiences. You are an expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets, with a proven track record of launching campaigns on time and delivering on pipeline goals. You have broad experience executing campaigns across ads, email, web, social, and events, with expertise in at least one channel. You understand marketing trends, tools, and best practices; seek innovative ideas; and push for creative solutions. You excel at measuring and optimizing campaign performance, launching fast and iterating based on data. You are a self-starter who excels at prioritizing, moving fast, building relationships, and bringing stakeholders along.
The role requires 20%+ domestic and international travel. Adyen is an office-first company that values in-person collaboration.
