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Salary: USD 93,000 - 128,000 / annual
Motive is a B2B SaaS platform that empowers physical operations teams—including transportation, logistics, construction, field service, and manufacturing—with tools for fleet management, safety, and financial visibility. The company serves nearly 100,000 customers and combines industry-leading AI with operational software to reduce manual workloads and improve profitability.
You will own and execute customer engagement and advocacy programs that drive retention, expansion, and brand credibility. This is a hands-on individual contributor role focused on building and scaling customer marketing programs from the ground up.
Key responsibilities include:
**Customer Marketing Execution & Lifecycle Engagement:** Execute campaigns supporting adoption, retention, renewals, and expansion. Manage customer communications across lifecycle moments in partnership with Customer Success, Sales, Product, and Marketing teams. Maintain campaign calendars and workflows to ensure consistent execution.
**Customer Advocacy & Storytelling:** Design how customers are activated across the business—references, testimonials, events, campaigns, media interviews, and go-to-market initiatives. Identify and recruit customers for advocacy opportunities. Produce and manage testimonials, case studies, spotlights, and reference stories. Build a centralized repository of customer proof points for Sales and Marketing use.
**Online Community Management:** Develop and execute engagement strategies to drive active participation and peer-to-peer connection within the customer community. Execute community initiatives including discussions, recognition programs, and events. Synthesize community feedback to share actionable insights with cross-functional teams.
**Review Platform & Reputation Operations:** Own day-to-day execution on G2, TrustRadius, Capterra, and Gartner Peer Insights. Run review generation campaigns and track performance trends. Coordinate internal responses to customer feedback.
**Customer Programs & Events:** Support customer-facing events such as webinars, media interviews, and speaking opportunities. Activate advocates for product launches and campaigns. Fulfill reference requests and build an active advocate pipeline.
**Measurement & Optimization:** Track metrics including advocacy participation, community engagement, review momentum, and asset utilization. Use data to improve processes and program effectiveness.
**Program Execution & Operations:** Manage day-to-day execution including timelines, logistics, follow-ups, and asset delivery. Coordinate customer outreach, scheduling, approvals, and consent. Maintain clean documentation and systems.
Success looks like: a growing pipeline of engaged advocates, a thriving online community, strong brand credibility on review platforms, a robust testimonial library, measurable improvements in customer engagement and retention, and increased customer voice in Sales outreach.
**Requirements:**
- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 3–5 years of experience in customer marketing, customer references, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company
- Proven experience launching and managing customer marketing and retention/expansion-focused programs
- Ability to balance customer empathy with business priorities when managing advocacy requests
- Strong storytelling, writing, and customer communication skills
- Strong organizational skills with attention to detail across systems, timelines, and customer touchpoints
- Experience establishing, building, and managing strong customer relationships
- Familiarity with review platforms (G2, Gartner Peer Insights), customer engagement tools (Peerbound), and project management solutions (Asana)
- Strong project management skills with ability to manage multiple initiatives end-to-end
- Experience interviewing customers and contributing to written customer stories or case studies
- Proven track record of growing and managing an online customer community
- Familiarity with WordPress and video hosting platforms (Wistia)
- Experience managing a customer reference program is a plus
- Experience working in industries with physical operations (transportation, logistics, field service, construction) is a strong plus
