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Hootsuite is seeking a Senior Customer Marketing Manager to build and lead the customer marketing function. Reporting to the Chief Marketing Officer, you will develop scalable marketing programs that drive customer adoption, retention, expansion, and advocacy throughout the customer lifecycle.
You will synthesize customer insights, behavioral data, and business priorities into targeted strategies and campaigns tailored to different customer segments and lifecycle stages. Key responsibilities include developing an integrated customer marketing strategy, creating and managing the customer marketing roadmap, designing customer communications and educational content, building a customer advocacy program, and establishing performance measurement frameworks.
You will partner closely with Customer Success, Product Marketing, Account Management, and Revenue Operations to deliver programs that increase product adoption and strengthen customer engagement. You'll drive cross-functional planning across Product Marketing, Lifecycle Marketing, Content, Creative, Digital, Events, Communications, and the Customer Office to deliver cohesive, customer-centric experiences.
This is a strategic, hands-on role where you will bring structure to customer communications, create stronger connections between customer engagement and commercial outcomes, and ensure customer marketing operates as a strategic function rather than just an execution resource. You'll manage customer expansion programs, develop customer stories and advocacy initiatives, and use data-driven insights to continuously optimize program effectiveness.
The ideal candidate has 12+ years of B2B marketing experience with significant background in customer marketing, lifecycle marketing, growth marketing, or customer engagement. You should have deep understanding of the B2B SaaS customer lifecycle, strong collaboration skills, and the ability to translate customer data into practical marketing programs. You're a solution-seeker with a growth mindset, resilient in the face of change, and skilled at managing complex cross-functional initiatives.
