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Tripadvisor is seeking a Senior CRM Specialist to drive strategy, creation, and planning of comprehensive lifecycle communication campaigns. You will act as a strategic generalist across the user journey, balancing creative campaign ideation with operational alignment while serving as a bridge between CRM Operations, Engineering, and brand marketing teams.
Key responsibilities include owning the planning pipeline for multi-channel CRM (email and push), building and maintaining integrated marketing calendars, and writing comprehensive creative briefs aligned with user lifecycle strategies. You will translate high-level marketing goals into detailed technical specifications for operations and engineering teams, ensuring flawless end-to-end handoffs.
You'll partner deeply with Content and Brand teams to shape engaging messaging while collaborating with Operations and Engineering to map data pipelines, behavioral triggers, and deployment logic. Define customer segmentation and dynamic data requirements to ensure highly relevant, targeted messaging tailored to specific user behaviors and lifecycle stages. Evaluate and apply AI-driven personalization and segmentation tools to improve targeting precision.
Monitor and report on campaign performance within lifecycle programs using AI-assisted analysis tools to surface trends. Partner with analytics functions on deeper statistical analysis and testing standards. Design A/B and multivariate tests for layouts, copy, frequency, and audience segments, defining parameters for the operations team to execute.
Required: Bachelor's degree in Marketing, Business, or related field; 2–4 years of CRM, lifecycle marketing, or campaign management experience (travel, ecommerce, or marketplace experience is a strong plus). Proven ability to work alongside marketing operations or engineering teams with strong technical translation skills. Strong understanding of enterprise-level CRM tools (Braze experience is a plus). Comfortable with AI tools for content ideation, campaign briefing, data synthesis, and testing analysis. Strong analytical and problem-solving skills with ability to extract actionable insights from campaign data.
