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Jellyfish is a global digital marketing agency combining tech expertise, creative talent, and data specialists to deliver award-winning content at scale across 150+ markets. The Senior Creative Strategy & Content Manager plays a dual role, blending content execution with insight-led strategy to produce high-quality, performance-driven creative work for world-leading brands.
You will translate audience and cultural insights into compelling content across channels and formats, owning delivery end-to-end while contributing to messaging development and creative recommendations. Working closely with strategists, creatives, media, data, and AI specialists, you'll ensure content is both culturally relevant and commercially effective. You'll act as a connector between disciplines, ensuring strategy translates into execution and content stays tied to performance metrics.
Key responsibilities include: producing high-quality content across written formats (digital ads, websites, landing pages, CRM, social); adapting tone, messaging, and format for different brands and platforms; leading content project delivery from brief through final output; developing content approaches for campaigns ensuring cross-channel consistency; providing clear direction and feedback to improve quality; researching and applying audience and cultural insights; conducting content audits and identifying performance improvements; translating trends and data into creative direction; shaping content strategies for campaigns and ongoing programs; using GenAI tools (Pencil) to support generation, iteration, and testing; designing prompts, workflows, and agents to scale production; leading testing and optimization frameworks; translating performance data into actionable recommendations; managing content workflows and documentation; leading client conversations on performance and optimization; identifying opportunities to expand scope; collaborating across teams; mentoring junior team members; and supporting freelance creator management.
REQUIREMENTS:
- Strong writing and content creation skills across formats and channels; ability to translate strategic direction into clear, engaging, effective content
- Applies audience, cultural, and performance insights to shape content; growing confidence in contributing to messaging and creative ideas beyond execution
- Understands how content drives engagement and conversion; able to interpret performance data and apply learnings
- Confident using GenAI tools for content management (generation, iteration, testing); balances AI capability with strong human judgment and quality control
- Able to design effective prompts and contribute to AI-driven workflows and agents supporting scalable content creation
- Works effectively across disciplines; communicates clearly with team members and clients; builds positive relationships
- Takes responsibility for high-quality work, manages multiple projects, meets deadlines; proactively identifies challenges and solutions
- Manages multiple workstreams efficiently with attention to detail and pace
- Native German speaker