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Legora is an AI-native legal workspace trusted by 1,000+ customers across 50+ countries, including top law firms like Cleary Gottlieb, Goodwin, and Linklaters. The company has scaled to $100M+ ARR and operates teams across Europe, North America, and APAC.
As Senior Copywriter based in Stockholm HQ, you will own Legora's brand voice and verbal identity across all channels. You'll shape how this category-defining legal AI company sounds to enterprise buyers, translating complex technical product capabilities into clear, persuasive copy that moves skeptical legal professionals from curious to convinced.
Key responsibilities include: developing and maintaining brand voice guidelines; writing high-performing copy across the full funnel (website, landing pages, paid/social ads, email, campaigns, product moments, sales narratives); partnering with Brand, Design, Product Marketing, and Growth teams on major campaigns; setting writing standards across the company through editing and feedback; and bringing strategic thinking to messaging and positioning work across regions.
You'll work in a fast-paced, high-ownership environment where writing is treated as a discipline. The role requires someone with 6+ years of copywriting experience (in-house or agency), ideally in B2B SaaS or tech. You should have a portfolio demonstrating range in both conversion and brand/campaign work, proven ability to own and systematize a brand voice, and comfort with complex technical subject matter. Experience with legal, fintech, or AI is valuable; appetite to learn is essential. You'll need exceptional instincts for clarity and persuasion, collaborative approach to feedback, and fluent native-level English writing.
The company emphasizes ownership over titles, excellence through direct feedback, and collective growth. You'll collaborate globally with teams and customers across multiple regions, work in a Stockholm office designed for ambitious builders with daily lunch provided, and contribute to meaningful work that shapes how thousands of lawyers experience AI daily.
