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Payoneer, a global fintech platform founded in 2005, is seeking a Senior Content Marketing Strategist to shape how the company communicates its value across a complex, multi-product platform serving SMBs, enterprises, marketplaces, and global workforces.
This is a high-judgment, strategic role focused on clarity and messaging excellence rather than volume output. You will translate complex fintech and payments workflows into sharp, benefit-led narratives that help users quickly understand Payoneer's value proposition.
Key responsibilities include owning core website messaging across homepage, product pages, pricing, and conversion flows; partnering with Product Marketing to define positioning for key offerings (global payments, Workforce Management, mass payouts, merchant services); tailoring messaging for different customer segments (SMBs, enterprises, platforms, finance leaders); writing conversion-focused copy including hero narratives, CTAs, and landing pages; leading website copy for product launches and feature releases; shaping brand voice for senior decision-makers; and collaborating cross-functionally with designers, product marketers, sales, and analytics teams.
You will balance trust, credibility, and conversion intent without sounding generic or overly salesy. The role requires working closely with CRO and analytics teams to iterate copy based on user behavior, ensuring consistency across website, campaigns, and sales surfaces.
Required qualifications include 6-10+ years in B2B SaaS, fintech, payments, or enterprise platforms; proven experience writing for complex products; strong understanding of SaaS and fintech buying journeys; ability to write both crisp conversion copy and long-form explanatory content; and experience collaborating with designers, product marketers, and senior stakeholders.
Nice-to-have skills include experience with payments, payroll, global hiring, or compliance products; exposure to CRO, experimentation, or SEO; experience mentoring junior writers; and a track record of owning high-visibility, high-impact website narratives.
