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Adyen is seeking a Senior Content Marketing Manager to lead strategic content initiatives across the global brand and product narratives. This role focuses on planning, creating, and optimizing content marketing strategies that drive business outcomes for a fintech platform serving enterprise clients like Meta, Uber, and Microsoft.
Key responsibilities include:
- Lead content planning for global brand programs and cross-vertical initiatives, developing integrated content calendars aligned with business and marketing goals
- Develop and execute content production and distribution strategies to maximize reach and engagement across channels
- Collaborate with local and global teams including country marketing managers, product marketers, designers, sales, and external agencies to produce compelling content
- Partner with the Team Lead to build and scale the global content strategy and engine
- Manage project timelines, resources, and milestones across multiple concurrent initiatives
- Oversee both in-house and external writing resources, ensuring brand consistency and quality standards
- Write copy across short-form and long-form formats including blogs, reports, ad copy, landing pages, and scripts
- Brief, review, and manage video content production
- Develop recurring content programs and franchises that build audience engagement and brand recognition
- Optimize content for various platforms including SEO, GEO, and AEO best practices
- Measure content performance through data analysis and provide actionable insights for continuous improvement
- Identify opportunities to scale content production through automation
- Stay current on industry trends and content marketing best practices
Required qualifications:
- 8+ years in content marketing, editorial, or strategic copywriting, ideally in B2B tech, fintech, or financial services
- Proven track record of owning and evolving content strategy, not just executing
- Strategic mindset connecting content to business outcomes and commercial goals
- Proficiency with AI tools to enhance efficiency and creative quality while maintaining editorial standards
- Experience developing compelling video content with strong narrative and hook development
- Deep understanding of B2B content consumption across platforms and formats
- Strong editorial judgment and journalistic mindset for simplifying complex topics
- Audience-centric approach with curiosity about merchant motivations and pain points
