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Senior Channel Field Marketing Manager, Japan

Horizon3.ai - Tokyo, Japan - In-office - posted 2026-10-22

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Salary: JPY 12,000,000 - 15,500,000 / annual

Horizon3.ai is a fast-growing cybersecurity company on a mission to help organizations proactively find, fix, and verify exploitable attack vectors before criminals exploit them. The flagship product, NodeZero, delivers production-safe autonomous pentests and assessment operations that scale across internal, external, cloud, and hybrid cloud environments. The company is built by former U.S. Special Operations cyber operators, startup engineers, and cybersecurity practitioners. You will lead integrated marketing execution in Japan as a high-impact, results-driven Field & Channel Marketing Manager. This is a visible manager-level role designed to accelerate pipeline growth through a balanced mix of field marketing, channel partner marketing, demand generation, executive engagement, and regional go-to-market execution. Key responsibilities include: - Own and execute the integrated marketing plan for Japan, aligned to APJ revenue priorities and sales targets - Translate corporate campaigns into localized regional programs that drive measurable pipeline and partner engagement - Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social, and ABM - Support regional sales teams with campaign strategy, market insights, and program execution - Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners - Drive MDF/co-marketing investment toward measurable pipeline outcomes - Launch partner-led demand generation campaigns, enablement programs, and joint market initiatives - Strengthen relationships with channel sales leaders and partner account teams - Manage lead flow, nurture alignment, conversion optimization, and follow-up processes with SDR and sales teams - Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics - Build quarterly business reviews and performance updates for leadership - Share best practices across APJ and contribute to scalable regional programs Requirements: - 6+ years in B2B technology marketing, ideally within cybersecurity - Experienced marketing to Japan and the general Asia Pacific region - Strong experience across field marketing, channel/partner marketing, and demand generation - Proven success supporting revenue teams and delivering measurable pipeline growth - Experience working with indirect routes to market including VARs, distributors, alliances, and service providers - Strong commercial acumen and ability to prioritize investment by market opportunity - Comfortable operating in matrixed, fast-growth environments - Excellent executive communication and stakeholder management skills - Experience with technologies such as Salesforce, Asana, Reachdesk, G-Suite, Zoom Info, ON24 - Fluent in Japanese and English Preferred qualifications: - Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security - Experience with ABM strategy and enterprise account engagement

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