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Salary: USD 89,100 - 114,500 / annual
Boulevard is a client experience platform for appointment-based self-care businesses (salons, spas, medspa, barbershops, and wellness services). You will be the first person at Boulevard dedicated to building and managing the company's owned customer community from the ground up.
You will research and map where Boulevard's salon, spa, and wellness customers are already active online, propose an owned community strategy and platform roadmap, and then launch and run the community day-to-day. You'll own the company's reputation on review sites like G2, Capterra, and Trustpilot, monitoring and responding to customer feedback. You'll partner cross-functionally with Support, Product, Education, and other teams to ensure customer feedback reaches the right people and gets acted upon. You'll also help define Boulevard's influencer program by identifying thought leaders and customer advocates within the community and recommending which relationships to formalize, working in collaboration with Content and Social teams.
Additional responsibilities include building moderation and escalation workflows for the community, tracking and reporting on engagement, sentiment, and retention metrics, and occasional travel for trade shows, brand events, and video shoots.
This is a strategy and execution-heavy role with real room to shape the community strategy from an ambiguous starting point. You'll see direct impact on how self-care business owners experience Boulevard's platform and brand.
REQUIREMENTS:
- 5-7 years of experience in strategy- and execution-heavy community roles
- Proven experience building a community strategy from an ambiguous starting point: researching where an audience lives, making the business case for investment, not just running a pre-selected platform
- Experience managing a brand's presence and reputation on review sites (G2, Capterra, Trustpilot)
- Experience building moderation and escalation workflows for online communities
- Track record of working cross-functionally with demand generation, support, product, or customer success teams to turn community feedback into action
- Strong written communication and sound judgment handling sensitive or difficult conversations in public
- Deep customer empathy and strong sense of urgency; ability to respond quickly and connect customers with the right people
- Strong relationships and credibility within the beauty, wellness, salon, or spa community; knowledge of which forums and voices matter to these customers
- Degree in marketing, journalism, communications, business, or relevant field, or equivalent 5+ years of experience
- Preferred: experience launching or managing a branded Reddit presence, background in beauty/wellness/salon/spa industry, or experience monitoring and managing Facebook group feedback
