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Mixpanel is seeking a Senior Campaign Manager to lead integrated marketing campaigns across the APAC region, based in Singapore. The role sits within the APAC Regional Marketing team, responsible for building pipeline, awareness, and retention across the region.
You will own the strategy and execution of campaigns that drive quality new business and expansion pipeline. This includes building campaign strategy (objectives, targeting, messaging, budget, timelines), collaborating with global and regional teams to execute deliverables (content creation, paid media, events, direct mail), and localizing campaigns for key APAC markets. You'll monitor performance metrics closely and optimize programs to deliver on pipeline goals.
The ideal candidate brings 6+ years of B2B/SaaS marketing or analytics experience, with strong project management, communication, and execution skills. You're collaborative across functions (marketing, sales, partners, pre-sales, post-sales), positive and energetic with strong ownership mentality, hands-on and creative in problem-solving, and driven by outcomes.
Bonus experience includes APAC coverage, high-growth startup background, paid media channel expertise (Google, Facebook, LinkedIn), ability to manage multiple projects in fast-paced environments, and hands-on marketing tech proficiency (HubSpot, Salesforce, Clay, RollWorks, Qualified).
Mixpanel is a leader in AI-first digital analytics, trusted by 29,000+ companies including Workday, Pinterest, LG, and Rakuten Viber. The platform combines product and web analytics, session replay, experimentation, feature flags, and metric trees. The company has raised $277M from top investors including Andreessen-Horowitz, Sequoia, Y Combinator, and Bain Capital.
