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Salary: USD 196,000 - 245,000 / annual
Airbnb seeks a Senior Brand Strategist to shape how the brand shows up globally—from long-term positioning to campaigns, product launches, and cultural moments. This is a senior strategy role requiring exceptional thinking and writing ability.
You will work across both long and short-term horizons: defining where the Airbnb brand should move over the next three to five years while shaping the briefs, positioning, and strategic narratives that drive the business today. You will partner closely with Advertising, Marcom, Regional Marketing, Consumer Insights, Media, Product Marketing, and Creative to identify the insights and messages that should shape Airbnb's external narrative. You will remain closely involved throughout creative development, helping teams protect the core idea, sharpen storytelling, and make work simpler, more distinctive, and more effective.
Writing is central to this role. You will produce briefs, strategic narratives, positioning frameworks, presentations, and points of view that are concise, persuasive, and creatively inspiring. You should be able to take large amounts of information, find the underlying truth, and write it in a way that makes the path forward feel clear.
This role requires someone who can move fluidly between systems-level thinking and hands-on creative partnership. You bring a genuine consumer perspective into every room, stay calm and decisive amid ambiguity, and create clarity when priorities are moving quickly. You should have a current and instinctive understanding of culture, media, and social platforms—not simply as channels, but as environments with their own behaviors, creative codes, and forms of participation. You understand how ideas travel, how they change across contexts, and how a brand can participate in culture without feeling forced or derivative.
A typical day includes: partnering with the Director of Brand Strategy on long-term brand direction; developing clear, persuasive strategic points of view that align senior leaders and cross-functional teams; writing creatively inspiring briefs for advertising and brand development across traditional, digital, social, and emerging media; translating complex research, cultural signals, and business priorities into simple, actionable consumer insights; defining product and portfolio positioning; bringing sharp perspective on culture, media, and social behavior into strategy; staying embedded with creative teams during global campaign and product launch development; evaluating creative work against strategy; building compelling strategic narratives and presentations for senior leadership; and raising the standard of strategic thinking and writing across the marketing organization.
The position is US Remote Eligible but requires working West Coast hours (PST). Occasional work at an Airbnb office or attendance at offsites may be required as agreed with your manager. You must live in a state where Airbnb, Inc. has a registered entity (check the careers page for the current exclusion list).
REQUIREMENTS:
- 10+ years of experience leading brand strategy, either in-house or at a leading creative or brand strategy agency
- Exceptional writing ability with demonstrated track record of producing clear, concise, persuasive, and creatively inspiring strategy
- Experience developing brand positioning, campaign strategy, creative briefs, and strategic narratives
- Experience partnering closely with creative teams across advertising, design, media, and other cross-functional disciplines
- Strong analytical skills and experience translating quantitative and qualitative research into actionable insight
- Strong cultural and social fluency with a clear point of view on how brands earn attention, relevance, and credibility today
- Excellent verbal communication and presentation skills, including experience influencing senior leaders
- Ability to simplify complex problems and create clarity in ambiguous, fast-moving environments
PREFERRED EXPERTISE:
- Experience in consumer technology, travel, design, lifestyle, or other culturally influential brands
- Genuine passion for travel and for Airbnb; hosting experience is a strong plus
- Integrated marketing mindset and experience shaping storytelling across multiple channels and markets
- Strong visual sensibility and understanding of how strategy translates into creative expression
- Track record of bringing cross-functional teams together around a single, motivating strategic idea
- Strong judgment, intellectual curiosity, and close attention to detail
- Generous and low-ego working style that builds trust across functions and levels
- Active curiosity about culture: noticing what is gaining energy, what is losing relevance, and why
