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FlixTrain, a growing travel-tech company, seeks a strategically-minded Senior Brand Manager to shape and elevate the brand across all touchpoints. This is a generalist role blending strategy and execution: you'll develop and refine brand strategy and positioning, manage integrated campaigns from concept through multi-channel rollout, oversee media planning and budget allocation across ATL and digital channels, ensure consistent brand governance and asset management, and conduct market research to inform strategic decisions.
Key responsibilities include:
**Brand Strategy & Positioning**: Continuously evolve FlixTrain's brand strategy while monitoring competition, target audiences, and corporate strategy. Lead strategic projects such as audience analysis, brand tracking, and positioning independently, serving as a thought partner for internal stakeholders and external agencies.
**Campaign Development & Management**: Develop integrated campaigns from strategic concept through execution, manage production with internal teams, and brief/direct creative agencies at eye level while maintaining consistent brand identity across all touchpoints.
**Media & Performance**: Partner with media agencies to plan and manage budgets across ATL and digital channels, analyze campaign performance against clear KPIs, and continuously refine the media mix based on data-driven insights.
**Brand Management & Governance**: Maintain a consistent, differentiated brand presence across all channels. Develop and evolve brand guidelines, asset management systems, and templates while ensuring external partners meet quality standards.
**Market Research & Insights**: Plan and execute qualitative and quantitative research projects independently. Translate data, studies, and competitive analysis into strategic recommendations and actionable market insights. Measure impact through defined KPIs and brand metrics, systematically feeding learnings into future planning cycles.
You bring at least 5 years of brand management experience on both client and agency sides, with a track record of actively developing and shaping brand strategies and positioning. You combine strategic thinking with operational excellence, demonstrate strong initiative, and thrive in dynamic, fast-paced environments where your impact directly influences company success.
