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Writer is an enterprise generative AI platform that helps leading companies like Mars, Marriott, Uber, and Vanguard build and deploy AI agents grounded in their data. The company is valued at $1.9B and backed by top-tier investors including Premji Invest, Radical Ventures, and ICONIQ Growth.
Reporting to the VP of Brand and Communications, you'll own Writer's brand strategy and execution across internal and external channels. Your responsibilities span multiple dimensions:
Brand Strategy & Campaigns: Lead end-to-end campaign development from concept through activation, ensuring cumulative brand building. Partner with product marketing on integrated go-to-market campaigns that align brand and demand generation.
Customer & Employee Journey: Activate the brand across the full customer lifecycle and internal employee experience—onboarding, all-hands meetings, internal communications—with consistent quality and intentionality.
AI-Native Brand Operations: Own Writer's internal instance of its own platform, encoding brand voice, guidelines, and creative standards into AI-powered brand skills. Build and maintain a skill library that enables the entire company to produce on-brand work at scale while preserving distinctiveness. Partner with product and engineering to translate front-line insights into product improvements.
Brand in Product: Collaborate with product and design teams to ensure brand identity is embedded throughout the platform experience—in copy, interaction design, and moments that communicate craft and conviction.
Agency Management: Serve as the day-to-day lead for brand agency relationships, setting briefs, driving accountability, and ensuring partners deliver strategic work.
Measurement & Intelligence: Define and track brand metrics including awareness, perception, campaign performance, and pipeline influence. Conduct competitive and market research to keep Writer's brand ahead of industry conversation.
Brand Systems & Enablement: Build Writer's brand repository as a scalable source of truth for assets, guidelines, templates, and toolkits. Champion brand adoption across the organization through enablement that makes teams genuine brand ambassadors.
You bring 7+ years of brand-building experience at high-growth B2B technology companies where brand was strategically critical. You've owned both strategy and execution, understanding the difference between brands that look good and brands that create genuine belief. You're genuinely excited about agentic AI's potential in brand—how it can encode standards, scale creative output, and protect consistency without sacrificing distinctiveness. You have hands-on experience managing agencies, writing effective briefs, and giving feedback that improves work. You've collaborated with product teams and understand how brand translates into product experience. You've built scalable brand systems including asset libraries, guidelines, repositories, and AI-powered toolkits.
About Writer
AI / Data / Infrastructure; SaaS / Enterprise Software — enterprise generative AI platform for business teams.
