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Salary: CAD 117,300 - 151,800 / annual
Thumbtack is a home services marketplace connecting millions of homeowners with local service professionals. The Brand Strategy team acts as architects of the Thumbtack brand, defining market position, brand promise, and ensuring consistent brand expression across all touchpoints.
As Senior Brand Manager focused on the pro (service professional) audience, you will report directly to the Director of Brand Strategy and own the brand vision for the professional side of the business. Your responsibilities include leading foundational workstreams to roll out the new brand playbook, defining pro positioning and content strategy, and educating partner teams. You'll identify high-leverage opportunities for brand-driven growth on the pro side, translating them into creative briefs and strategic direction for internal and external partners.
You will own pro brand insights work including audience deep dives, creative experimentation, competitive analysis, and brand health tracking, turning findings into actionable recommendations. You'll partner with channel owners across Marketing and Communications to translate brand strategy into integrated content strategy and creative calendars. A key part of the role involves extending brand influence beyond Marketing by building relationships with product, service, and sales teams to align company priorities with brand vision.
You'll lead brand support for AI-driven content, building prompts, review systems, and infrastructure to scale content creation. You'll orchestrate brand strategy and creative work for major moments including campaign launches, product launches, and the annual Pro Summit. As a senior voice on the Brand Strategy team, you'll set standards, shape working practices, and drive alignment with leadership and cross-functional stakeholders.
Required: 6-8+ years of brand marketing experience with strong focus on brand strategy, positioning, and messaging (SMB marketing experience is a plus). You must have experience defining and implementing brand strategy including brand promises, positioning frameworks, playbooks, and messaging architecture. You should be comfortable setting brand vision and roadmap upstream of campaigns, designing and managing brand health measurement programs, and translating findings into strategic action. Strong creative judgment is essential, including experience writing creative briefs and partnering with creative teams. You'll need analytical rigor, comfort with research planning and execution, and ability to synthesize quantitative and qualitative data into insights.
