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Demandbase is seeking a Senior Brand Content Manager to lead the company's narrative strategy and content execution across all channels. You will define Demandbase's brand story in the AI GTM category, working at the intersection of brand strategy and content production.
Key responsibilities include developing and evolving the company's overarching brand narrative and product portfolio stories; architecting a thought leadership content strategy in collaboration with executives; creating high-quality campaign assets across formats (long-form reports, white papers, social copy, video scripts, ad creative); championing video strategy and visual content development; managing brand content across web, social, email, events, and sales enablement; partnering with creative, product marketing, and demand generation teams; and establishing editorial calendars, style guides, and feedback loops to move from reactive to proactive content operations.
You bring 8+ years of brand marketing, content strategy, or creative copywriting experience, preferably in B2B or enterprise SaaS. You excel at crafting differentiated, category-defining narratives that simplify complex technology. You have proven experience developing content across diverse formats—long-form and short-form—and leading executive thought leadership programs with ghostwriting expertise. You are data-driven, understanding how content influences pipeline, and possess exceptional project management skills to juggle multiple high-priority campaigns. You thrive in fast-paced environments, are a self-starter who embraces experimentation, and collaborate effectively across product, marketing, and C-suite stakeholders.
Bonuses include experience in marketing and sales technology, familiarity with AI tools for content workflows, a strong portfolio of bold brand campaigns, and video production or creative direction experience.
