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Salary: USD 115,000 - 151,000 / annual
Apartment List is transforming how people rent by making the process smarter, easier, and less frustrating. The company has matched over 1.4 million renters with homes while helping properties fill units with qualified residents. They're seeking a Senior Associate in Performance Marketing to drive new customer acquisition and expand market presence through paid search channels.
In this high-impact role, you'll own day-to-day execution of the paid search program, bringing analytical rigor and business judgment to optimize campaigns across Google Ads and Microsoft Ads. You'll identify and develop new keyword opportunities, design and execute A/B tests on ad copy and bidding strategies, and analyze search performance data to uncover growth opportunities. The role requires proactive surfacing of trends and anomalies, delivering actionable insights to inform decision-making at all levels.
Key responsibilities include driving renter growth through continuous campaign optimization focused on ROAS, developing new keyword opportunities and audience segments, executing tests to improve conversion rates and engagement, and analyzing performance data to surface insights. You'll work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with business goals. You'll own accountability for key metrics including user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency. Additional responsibilities include developing clear reports translating complex data into recommendations, staying current with platform updates and industry best practices, and contributing to the performance marketing playbook by sharing learnings across the team.
Required experience includes 3-4+ years in performance marketing with at least 2+ years focused on paid search/SEM. You must have a proven track record managing Google Ads and Microsoft Ads campaigns end-to-end with genuine accountability for outcomes. Strong understanding of the search marketing funnel, proficiency in tracking and analyzing relevant metrics, and experience developing and scaling new search campaigns are essential. Excellent communication and project management skills with ability to collaborate across diverse teams are required.
Nice-to-have qualifications include experience with Google Tag Manager and conversion tracking, familiarity with other search platforms like Apple Search Ads, experience with automated bidding strategies and machine learning optimization, and familiarity with real estate tech, marketplace, or tech industry.
