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Axios Live is seeking a strategic, data-driven marketer to lead audience growth and lifecycle marketing for its Essential events portfolio. This role owns the end-to-end attendee journey—from acquisition and CRM strategy through registration, engagement, retention and reporting—building scalable programs that grow high-value audiences and deepen long-term engagement.
Key responsibilities include:
**Audience Growth & Lifecycle Marketing:** Own lifecycle marketing strategy across acquisition, registration, engagement, retention and repeat attendance. Build automated, behavior-driven marketing journeys that personalize the attendee experience before, during and after events. Develop audience nurture programs for newsletter subscribers, previous attendees, sponsors, partners, Axios Pro members and new prospects. Create strategies that increase repeat attendance and strengthen audience loyalty.
**Audience Acquisition:** Lead acquisition strategy for Axios local and national events. Develop multi-channel campaigns leveraging email, paid social, organic social, house ads, newsletter promotions, partner marketing and referral campaigns. Manage paid advertising across Meta, LinkedIn and emerging platforms. Continuously optimize performance through audience targeting, creative testing and conversion analysis.
**Email Marketing & CRM:** Own email strategy and execution for Axios Live events. Develop campaign calendars, messaging strategies and promotional timelines. Build targeted segments using engagement and behavioral data. Draft and deploy the complete event email lifecycle including invitations, speaker announcements, confirmations, reminders, post-event follow-up and thank-you campaigns.
**Audience Strategy & Segmentation:** Build and maintain audience profiles across industries, functions and geographies. Lead segmentation efforts to identify high-value audiences. Analyze registration trends, attendance behavior and audience composition. Develop recommendations that strengthen audience quality and long-term growth.
**Analytics & Optimization:** Build centralized marketing dashboards tracking campaign performance. Monitor registrations, attendance, engagement and channel performance. Translate data into actionable recommendations. Design and execute A/B tests that improve conversion and acquisition performance. Develop recurring reporting that measures marketing effectiveness.
**Cross-functional Leadership:** Serve as marketing lead for Axios Live essential events, partnering closely with Events, Editorial, Partnerships, Design and Audience Development throughout campaign planning and execution.
