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Salary: USD 71,200 - 89,000 / annual
Harry's, the #2 shave brand globally and part of Mammoth Brands (a modern CPG company behind Harry's, Flamingo, Lume, Mando, and Coterie), is seeking a Senior Associate, Full-Funnel Growth Creative to own the complete loop of performance creative work across three brands.
In this role, you will drive creative output and media performance simultaneously, reporting to the Director of Upstream Innovation, Brand Marketing. You'll work within the Upstream Innovation team, collaborating closely with Growth, Makers, and Supply Chain functions.
Key responsibilities include:
**Insights & Strategy:** Mine performance data, consumer insights, and platform trends to identify opportunities. Develop testable creative hypotheses and write clear, actionable creative briefs. Conduct competitive analysis across Harry's, Flamingo, and Lume to surface whitespace.
**Creative Production:** Ideate, concept, and script 5+ net-new creative concepts per week per product for paid social. Produce assets across formats including short-form video, static, UGC-style, and light motion. Use AI tools (Veo, Imagen, ChatGPT) to generate, iterate, and accelerate production. Support content capture on set from phone shoots to larger productions.
**Media Execution & Optimization:** Traffic and launch campaigns across paid social channels (Meta, TikTok, Snap, YouTube, others), managing day-to-day ad operations independently. Monitor key performance metrics daily, flag trends, and make real-time optimizations. Build and maintain structured testing and learning plans with clear hypotheses and success metrics. Translate performance results into the next creative iteration. Report learnings to cross-functional stakeholders.
You'll be a full-stack growth creative who gets energized by owning the whole thing. The ideal candidate is customer-obsessed, data-fluent, hands-on by default, an AI believer and adopter, socially native, fast and iterative, a clear communicator, and proactive with ambiguity.
The working model is in-office Tuesday, Wednesday, and Thursday at the beautiful 70,000 square foot SoHo office, which features bagels on Wednesdays, lunch on Thursdays, and fully stocked kitchens.
**Requirements:**
- 2–4 years of experience in performance marketing, growth creative, or related role, ideally at a DTC brand, agency, or startup where you touched creative and media together
- Hands-on experience with paid social platforms (Meta Ads Manager and/or TikTok Ads Manager), including campaign setup, daily optimization, and reporting
- Proficiency in creative production tools: Adobe Premiere, Photoshop, Illustrator, After Effects, and/or Figma
- Comfort with Excel or Google Sheets for data manipulation, performance analysis, and test tracking
- Experience briefing and producing UGC or creator-led content
- Bonus: experience managing media across Google, Snap, or YouTube in addition to Meta and TikTok
- Bonus: experience working across multiple brands simultaneously
