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Paga is a fintech company on a mission to enable one billion Africans and millions of SMEs to pay, preserve income, participate in global trade, and purchase goods and services. The company operates a multicurrency, cloud-based payments and financial services platform across three business lines: Paga Engine (B2B enterprise), Paga (consumer), and Doroki (SME retail). Founded in 2009 and headquartered in the UK with operations in Nigeria, the US, and Ethiopia, Paga holds three Central Bank of Nigeria licenses and serves millions of users across Africa.
As Senior Analyst, Digital Marketing, you will report to the Head of Growth and drive customer acquisition and retention through strategic digital marketing initiatives. Your core responsibilities include developing growth-centered strategies for B2B and B2C offerings, managing end-to-end digital campaigns (budgeting, media buying, vendor management, reporting), and collaborating with product, design, and commercial teams.
Key responsibilities: grow the customer base through app marketing; improve customer activity and retention via data-driven campaigns; analyze digital/consumer data for product optimization recommendations; execute performance-driven campaigns with the product team; prepare insightful campaign reports; set up and optimize A/B testing; manage email campaigns, newsletters, and paid media; lead content marketing efforts aligned with company priorities; own email nurture programs; partner with third-party ad suppliers; drive website traffic and optimize for lead generation; design and implement performance-driven campaigns across social, search, and email; develop SEO and PPC strategies; measure and report campaign performance against ROI and KPIs; evaluate emerging marketing technologies; manage creative agencies; identify and segment audience segments; coordinate tracking and reporting with the Head of Marketing; and collaborate with brand and central teams on templates.
You bring minimum 5 years of experience in digital marketing, app marketing, performance marketing, data analysis, media buying, SEO, email marketing, campaign management, content marketing, and social media marketing. You are strategic, creative, and results-driven with strong analytical skills, excellent communication, ability to work cross-functionally, and a metrics-focused mindset.
