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Turnitin is seeking a Senior Account-Based Experience (ABX) Manager to own and lead the global ABX strategy, driving the evolution and scale of the ABX program across the global go-to-market organization. This is a strategic leadership role focused on transforming ABX from pilots into a mature, scalable, and measurable motion for the Integrity and Assessment product portfolios.
The Senior ABX Manager will define and lead the implementation of account-based strategies, plays, processes, and measurement frameworks that drive engagement, pipeline growth, customer expansion, and retention within strategic accounts. Success requires strategic leadership and the ability to influence and align Sales, SDRs, Customer Success, Revenue Operations, Product Marketing, and Demand Gen Marketing teams around account priorities, orchestrate coordinated account engagement, and deliver measurable business outcomes.
Key responsibilities include:
- Own and drive the global ABX strategy and roadmap, evolving existing workflows into a scalable, repeatable program supporting regional and global growth
- Define and lead the evolution of account selection methodologies, account planning processes, engagement frameworks, and measurement models
- Define ABX measurement priorities and success criteria, partnering with Revenue Operations to mature account-level reporting, engagement scoring, attribution, and performance measurement
- Develop and operationalize ABX plays across key stages of the customer lifecycle (acquisition, expansion, retention)
- Lead cross-functional GTM alignment, establishing scalable processes and governance models that strengthen alignment between Sales, Marketing, SDRs, and Customer Success
- Use account intelligence, market insights, and performance data to identify and prioritize strategic opportunities to improve personalization, orchestration, and account engagement
- Establish best practices and playbooks that can be replicated across regions and product portfolios
- Shape the ABX technology and data roadmap, evaluating and recommending technologies, data sources, and processes
- Serve as the organization's ABX subject matter expert, influencing senior stakeholders and driving organizational adoption
Turnitin is a global education technology company with over 25 years of experience partnering with educators and institutions. The company operates a remote-first culture with team members in over 35 countries and offers comprehensive benefits including healthcare, education reimbursement, competitive paid time off, wellness programs, and parental leave.
Requirements:
- 7+ years of experience in B2B marketing, with at least 4 years focused on Account-Based Marketing (ABM), Account-Based Experience (ABX), strategic demand generation, or field marketing
- Demonstrated experience owning and leading ABM/X strategy including developing scalable programs, establishing strategic frameworks, and driving measurable pipeline and revenue impact across complex B2B organizations
- Strong understanding of account segmentation, buying groups, account planning, customer lifecycle marketing, and account engagement strategies
- Experience developing account-specific and segment-based plays across acquisition, expansion, and retention motions
- Strong analytical skills with experience measuring account engagement, pipeline influence, opportunity creation, and revenue impact
- Experience with Salesforce and marketing automation platforms such as Pardot or similar technologies
- Familiarity with ABM platforms, intent data providers, enrichment solutions, and account intelligence tools
- Experience creating executive-level reporting and presenting program performance, insights, and recommendations to stakeholders
- Excellent project management, communication, and stakeholder management skills
- Strategic thinking, builder mindset, customer and account-centric thinking, ownership and accountability
