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Turnitin is seeking a Senior Account-Based Experience (ABX) Manager to own and lead the global ABX strategy, driving the evolution and scale of the ABX program across the global go-to-market organization. Building on existing ABX pilots, this role will set strategic direction, priorities, and roadmap for transforming ABX into a mature, scalable, and measurable go-to-market motion for the Integrity and Assessment product portfolios.
The Senior ABX Manager will define and lead the implementation of account-based strategies, plays, processes, and measurement frameworks that drive engagement, pipeline growth, customer expansion, and retention within strategic accounts. Success requires strategic leadership and the ability to influence and align Sales, SDRs, Customer Success, Revenue Operations, Product Marketing, and Demand Gen Marketing teams around account priorities, orchestrate coordinated account engagement, and deliver meaningful business outcomes.
Key responsibilities include: owning and driving the global ABX strategy and roadmap, evolving existing workflows into a scalable, repeatable program; defining account selection methodologies, account planning processes, engagement frameworks, and measurement models; defining ABX measurement priorities and success criteria in partnership with Revenue Operations; developing and operationalizing ABX plays across acquisition, expansion, and retention stages; leading cross-functional GTM alignment and establishing scalable processes and governance models; using account intelligence and performance data to identify strategic opportunities for improved personalization and orchestration; establishing best practices and playbooks for replication across regions and product portfolios; shaping the ABX technology and data roadmap; and serving as the organization's ABX subject matter expert.
Turnitin is a recognized innovator in global education with over 25 years of experience. The company partners with educators and institutions to develop learning integrity solutions. Over 16,000 academic institutions, publishers, and corporations use Turnitin's services in more than 185 countries. The organization operates a remote-first culture with team members in over 35 countries.
Requirements:
- 7+ years of experience in B2B marketing, with at least 4 years focused on Account-Based Marketing (ABM), Account-Based Experience (ABX), strategic demand generation, or field marketing
- Demonstrated experience owning and leading ABM/X strategy, including developing scalable programs, establishing strategic frameworks, and driving measurable pipeline and revenue impact across complex B2B organizations
- Strong understanding of account segmentation, buying groups, account planning, customer lifecycle marketing, and account engagement strategies
- Experience developing account-specific and segment-based plays across acquisition, expansion, and retention motions
- Strong analytical skills with experience measuring account engagement, pipeline influence, opportunity creation, and revenue impact
- Experience with Salesforce and marketing automation platforms such as Pardot or similar technologies
- Familiarity with ABM platforms, intent data providers, enrichment solutions, and account intelligence tools
- Experience creating executive-level reporting and presenting program performance, insights, and recommendations to stakeholders
- Excellent project management, communication, and stakeholder management skills
- Strategic thinking, builder mindset, customer and account-centric thinking, and ownership/accountability orientation
